This is Life Out of Plastic (L.O.O.P.), a Peruvian social enterprise whose goal is to ignite a movement for sustainable consumption across Latin America. This empowering female-centric initiative was founded by women and is led by women. Life Out of Plastic has impressively attracted over 24,000 people who have participated in L.O.O.P. organized activities, such as mass beach clean-ups.
To further combat plastic pollution, L.O.O.P. is creating a market for products made from recycled plastic waste (upcycled PET). L.O.O.P.’s value chain is transforming over a million PET plastic bottles into rPET fabric. As a result, tote bags are made and sold to corporations. The rPET fiber products reportedly produce 76% less greenhouse gas emissions to produce than traditional polyester fiber textiles.
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Additionally, these green go-getters target the retail sector to motivate shoppers to replace single-use plastic bags with L.O.O.P. reusable totes. These sales profits enable the company to organize awareness campaigns, which are mobilizing nearly 10,000 participants annually.