This biodegradable beer six-pack ring could replace plastic packaging and help save marine lives.
Most of the plastic six-pack rings end up in the ocean and pose a serious threat to wildlife. SaltWater Brewery, a beer brand from Florida and advertising agency We Believers decided to tackle the issue.
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Together, they developed an environmentally friendly packaging from wheat and barley waste, both byproducts of the beer-making process to make a statement for the entire beer industry to follow.
The plastic-free six-pack ring is harmless to sea wildlife including turtles and fish meaning instead of killing them as plastic does, it feeds them. They are also 100% biodegradable and compostable.
The company is working to release the packaging in 12 countries, including the USA, Canada, Mexico, Scotland, Argentina, South Africa, and Australia.