These shoes are made of 95% plastic collected from the ocean and need the equivalent of 11 plastic bottles for a pair of shoes.
The plastic is collected from the ocean by the environmental organization called Parley for the Oceans and then recycled by Adidas. Over 12.7 million tonnes of plastic enter the oceans each year, killing 1.5 million sea animals. This project reduces ocean plastic and saves wildlife.
Join us on our LinkedIn Page
The collaboration is already a commercial success. There were 1 million pairs sold in 2017, 5 million in 2018 and an estimated 11 million shoes in 2019.
By 2024, Adidas wants to use recycled polyester in every product and by 2021, produce a shoe line called Futurecraft Loop that can be 100% recycled.