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Farmers Couldn’t Get Food to People, So Entrepreneur Stepped in and Fed Over 30,000 Families Amid COVID-19

Farmers Couldn’t Get Food to People, So Entrepreneur Stepped in and Fed Over 30,000 Families Amid COVID-19

When coronavirus hit the Philippines and lockdown measures began to take effect, food distribution was in major jeopardy. Farmers’ market routes were cut off and some were even restricted from going into their fields to pick crops. Truck drivers also had to stay at home. This meant that tons of edible food had to be dumped or rotted away and that many families could go hungry.

That’s when social entrepreneur Cherrie Atilano, who is also one of the World Economic Forum’s 2020 Young Global Leaders, stepped in to help. The trailblazer launched her #MoveFoodInitiative and tapped into her extensive network to plea private truck owners to help deliver food to consumers in towns, rural villages, and the capital.



By April 26th, her #MoveFoodInitiative had shipped over 300lbs. (138,000kg) of fruit and vegetables from almost 4,000 farmers, reaching over 30,000 families. The compassionate project is also donating food to eight community kitchens that are feeding frontline medical staff treating COVID-19 patients.

This innovative Filipino scheme is delivering groceries directly from farms to homes

Without a middleman, farmers earn more and less food goes to waste.📕 Read more: https://buff.ly/2WI7EUw

Posted by World Economic Forum on Thursday, 28 May 2020

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